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| Incentives |
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"Take away my people but leave my factories and soon grass will grow on the factory floor. Take away my factories but leave my people and soon we will have a new and better factory"
Andrew Carnegie |
Successful marketing is rather like hitting a moving target. Markets are always changing, competition is intense, trends are unpredictable and as new opportunities appear, others die.
In the quest to maximise these opportunities millions of pounds are spent every hour of every day on product research and development, on corporate image, and systems. Yet, no matter how good the product, the public relations and the administration, they count for little without the active commitment and support of the people involved in making it all happen.
Commitment and support, which will only be freely given when balanced by a personal benefit - a 'quid pro quo' of corporate versus individual needs.
Since Henry Ford first introduced the concept, the incentive campaign has become one of the most powerful promotional tools available. Why? - Because it can have an instant effect on sales without the high cost of an advertising or promotional campaign. It increases business and is paid out of the resulting profit.
HWA can help you structure and plan your campaign with creative and proven ideas for maximum effect. |
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Howard Warwick Associates,
3 Ilex House, Twickenham, Middlesex TW1 4HF. Tel:
020 8891 0880 Fax: 020 8891 0158. Email:
enquiries@howardwarwick.co.uk |
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